Intrinsic Athlete Ltd

Privacy & Data Protection Policy

Last Revised: January 2025
Effective: January 1, 2025 – Valid indefinitely

Intrinsic Athlete Ltd (“Intrinsic Athlete”, “we”, “us”, “our”) is committed to protecting your privacy and safeguarding your personal information. This Privacy & Data Protection Policy explains how we collect, use, store, and disclose information when you use:

  • www.theintrinsicathlete.com
  • the Intrinsic Athlete mobile application and coaching software
  • any program, service, platform, or communication channel delivered by Intrinsic Athlete Ltd (collectively, the “Service”)

By accessing or using the Service, you consent to the collection, use, and disclosure of personal information as described in this Policy.

This Policy follows the Personal Information Protection and Electronic Documents Act (PIPEDA) and applicable Canadian federal and provincial privacy laws.

1. Information We Collect

We collect only the information necessary to deliver our coaching services safely and effectively. This may include:

1.1 Information You Voluntarily Provide

  • Name, email, phone number
  • Home address (if provided for billing or identification)
  • Profile information submitted through the app or website
  • Health questionnaire responses
  • Medical disclosures, injury history, limitations
  • Progress photos or training videos
  • Food logs or nutritional information
  • Training performance data (sets, reps, weights, times)
  • Emergency contact information
  • Payment-related information (processed via secure third-party processors)

Note: We do not store full credit card information. Payments are processed by secure third-party vendors (e.g., Stripe, PayPal).

1.2 Automatically Collected Information

We may collect certain technical data automatically, including:

  • IP address
  • Device type and operating system
  • Browser type
  • App usage patterns
  • Pages visited and features accessed
  • Cookies and analytics data

This information does not normally identify you personally, and is used to improve service performance.

2. How We Use Your Information

We use your information to:

  • deliver training programs and coaching services
  • assess your readiness for physical activity
  • tailor training, nutrition guidance, and habit coaching
  • manage your Account and App profile
  • process payments and subscriptions
  • send training reminders, check-in requests, or program updates
  • troubleshoot technical issues
  • analyse user behaviour to improve our services
  • maintain safety, compliance, and platform integrity
  • communicate with you about your program
  • send legally required notifications

We do not sell your personal information.

3. Disclosure of Personal Information

We will not disclose your information except in the following circumstances:

3.1 With Your Consent

For example, when you voluntarily provide before/after photos for marketing use.

3.2 Service Providers

We use trusted third-party providers to operate our services, including:

  • PT Distinction (coaching platform)
  • MyFitnessPal (food tracking)
  • Cloud storage services
  • Payment processors (Stripe, PayPal, etc.)
  • Email and messaging tools

These providers may store or process your information outside Canada, in accordance with their privacy policies.

3.3 Legal Requirements

We may disclose information if required to:

  • comply with court orders or legal process
  • prevent fraud, cybercrime, or harm
  • protect the rights, property, or safety of Intrinsic Athlete, clients, or the public

3.4 Business Transfer

In the event of a merger, acquisition, or sale of assets, your information may be transferred securely, but your privacy rights will continue to be protected.

We never disclose financial information to third parties except through secure payment processors.

4. Cookies, Analytics & Tracking Technologies

We use cookies and similar technologies to:

  • improve website performance
  • remember user preferences
  • deliver a personalized experience
  • analyse traffic and usage
  • diagnose technical issues

You may disable cookies in your browser, but some features of the Service may not function properly.

Analytics tools may include Google Analytics or similar platforms.

5. Data Storage & Security

We take reasonable steps to protect your information, including:

  • encrypted connection protocols (HTTPS / SSL)
  • restricted administrative access
  • secure password and authentication systems
  • encrypted payment processing
  • secure cloud-based storage
  • physical security protections for data centres

Despite these safeguards, no online service can guarantee absolute security.

6. International Data Transfer

Because we use third-party platforms, your information may be stored or processed in:

  • Canada
  • the United States
  • the United Kingdom
  • the European Union
  • other jurisdictions depending on service providers

We ensure that any international transfers comply with PIPEDA and industry best practices.

7. Access, Correction & Deletion of Personal Information

Under PIPEDA, you have the right to:

  • access your personal information
  • request corrections
  • request deletion, where legally permitted
  • withdraw consent (may limit service delivery)
  • ask how your information has been used

To make a request, contact us at:
📧 info@theintrinsicathlete.com

We will respond within the timeframes required by Canadian law.

8. Retention of Information

We retain personal information only as long as necessary to:

  • deliver services
  • comply with legal obligations
  • resolve disputes
  • maintain tax or accounting records

Progress photos and training data are retained only while your account is active, or longer with your consent.

9. Links to Third-Party Websites

The Service may contain links to external websites or platforms.
This Privacy Policy does not apply to those websites.

We are not responsible for the privacy practices of third-party sites.
You should review the privacy policies of any linked website you visit.

10. Children’s Privacy

Our Services are not intended for individuals under 18.
We do not knowingly collect information from minors without parental consent.

11. Changes to This Policy

We may update this Privacy Policy from time to time.
Any changes will be posted on the Website, along with the “Last Revised” date.

Continued use of the Service after updates constitutes acceptance of the updated Policy.

12. Contact Us

If you have questions about this Privacy Policy, or wish to exercise your privacy rights, please contact:

📧 info@theintrinsicathlete.com

📍 Vancouver, BC, Canada